Marketing Meat Goats, the Basic System

Marketing Meat Goats, the Basic System

Marion Simon, State Specialist for Small Farm and Part-time Farmers, Kentucky State University Cooperative Extension Program, 400 East Main St., Frankfort, KY 40601

Abstract

Goat meat is an important food source worldwide and in several areas of the United States, particularly among nontraditional, “new” immigrant, and ethnic groups. Even though goats provided an important resource in the development of the United States, goat production became localized and was bypassed by the commercial and industrialized …

Ethnic Marketing Issues

Ethnic Marketing Issues

Many potential consumers of goat meat are from different ethnic and religious groups that have specific requirements and rules for food. Many of these groups want to know the person who produces their food or to produce it themselves. Often they have specific requirements for processing meat so it qualifies under their religious rules. If you wish to market to them then you will need to better understand these differences. People practice Islam need animals to be …