What are sales-oriented goals?

Sales-oriented goals are usually set to develop or maintain a particular market share and are very useful in new product introductions where the profit is less of a goal in the beginning. To induce customers into the store or introduce a new product, retailers typically use “loss leaders.” With the “loss leader,” you sell a product at or near cost in an effort to increase market share.

Following points are important to achieve sales-oriented goals:

  • Have regular market share
  • Win the trust of your buyers
  • Maintain the quality and qunatity of your products
  • Employ ‘sale’ at suitable times